延时广告人艺术展

征集

观点

  • 杨烨炘访谈录

    站在广告人的角度,您如何解读中国的当代艺术?

    杨烨炘:首先广告作为商业艺术长期以来和纯艺术拉开了一段很大的距离。纯艺术是作为一个上层建筑高高在上的,蔑视商业和低俗的。但是这些年在商品经济的冲击下,纯艺术已经不再纯净了,表现在三个方面:第一,纯艺术越来越商业化。村上隆就是典型代表,他甚至说过这样一句话:“艺术就是一个挣钱的行业。”艺术家除了搞艺术外,还要懂得宣传。所以从某种角度来理解村上隆就是个广告人。在中国这些年很多艺术家都开始和商业跨界合作,产生了很多作品。有一些作品完全以商业为出发点,完全丧失了作为艺术的独立性。

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  • 熊超访谈录

    站在广告人的角度,您如何解读中国的当代艺术?

    熊超:当代艺术无疑就是与我们的生活休戚相关的艺术。如果要我评价一下整个中国的当代艺术的话,只有功利二字。很多艺术家目的性非常明确,旨在出名。一些早期的艺术家甚至都已经形成了套路化的模式——先用大胆出格但实在是无病呻吟的行为艺术,比如在公众场合脱脱穿穿做做爱,来炒作自己,搏出名。 然后再去大量的画画、做雕塑,用自己的名声换来购买。中国有太多这样的艺术商人,相比之下那些真正能够沉下心来把艺术当做创作,并能以此反映当代文化思潮与社会现象的艺术家还是太少了。

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  • 门外侃艺术 - 陈绍团

    某年某月某日某时,陈某在公司楼下的餐厅偶遇圈内某大佬。先是一番必不可少的寒暄,无非你好我好大家好,然后东拉西扯。言语间他拿出手机,给我看一些照片,都是风格有些古怪的水墨画。他说,广告对他而言无非一种谋生的手段,他真正的爱是国画艺术。现在他一般是早上在家画画,下午上班做广告。他告诉我,他的画每张可以卖3万了,就算不做广告,也能混口饭吃。作为国画的门外汉,我只能用“靠”、“牛B”这样抽象的词聊以赞美,然后顺口问了一个我疑惑的问题:“古代的文人骚客视权力与金钱如粪土,游走江湖、寄情于山水。但今天的大师们大都远离山水、在城市中追逐权力和金钱,画中的山水还会有原来的感觉吗?”他冷冷地瞪了我一眼,用了三个字作答:你不懂。

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  • 李兆光访谈录

    作为广告人的身份如何理解艺术或当代艺术?

    艺术是艺术家思想与情感的一种表达,是很自我的东西,可以不迎合大众。广告则必须为客户创造价值,激发大众对品牌的喜好。纯艺术比广告更超前,更具颠覆性。

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EN

A Double Life

SUBMIT

A Double LifeArt exhibition by the creatives, of the creatives and for the creatives

Dates: 12-17 Nov. 2011
Opening: 12 Nov. 2011 Sat. 15:00
Venue: Zendai Art S-Supermarket
Organizers: WELOVEAD
Zendai Art S-Supermarket
Curator: WELOVEAD (Mido Xu)
Invited artists: Kevin Lee (Partner / ECD | Leagas Delaney SH)
Forest Young (GCD | Leo Burnett SH)
Jody Xiong (SCD | DDB SH)
Artists: Hei Yiyang (Founder, Creative Director | SenseTeam Shenzhen)
Sean Hsiao (Director | Hsiao Film)
Lik Ho (Former ACD | DDB HK)
Asoso Liu (Illustrator | Used to work for Saatchi & Saatchi SH / Leo Burnett SH)
Song Yao (Designer | DDB SH)
Li Chen (Designer | LONbrand SH)
Luigi Laurenzi (Design Director | mooma design)
Antonin Lelievre (Director | FaBuLoUsInSpIrAtIoN)
Lecture: Art Is The Next Trend For Advertising (by Forest Young)
Art Needs Creativity (by Jody Xiong)
Lecture Date: 27 Nov. 2011 Sat. 14:00
Official Site: http://art.welovead.com

Here we need neither impassioned statement nor exaggerated insistence. We do because we want it. We do because we love it. Being busy and exhausted are no more excuses, although we, the advertising creatives, undoubtedly have least personal time for ourselves. But we have our own passions and expectations, all of which are in need of more time for realization. Let extend the time and life for our own.

We steal the flowing time, visualize it and make it something. It is kind of perception for life, for self, for feeling, for emotion, etc. Is it art? And what is art? What do we name such creations that are born under such circumstances? We love pure thing. Pure thing is truly nice, no matter who is making it. We believe the essence of this purity is what they think of art.

Created! Expressed! Realized! Then we have more hope for persisting in our real passions. Get yourself involved in what you are passionate about and neglect annoying trivialness from your work. Or maybe you shall even change your mind and create passion from this annoyance. Don't always be critical, since you are living a double life.

Let's hear what they are talking about…

“What is commercial? What is art? There is no longer distinguishable line here.”
“Social responsibilities of art and artistic essence of advertising…”
“The world is in need of art, and beautiful art is going to change the world.”

Now,

It’s time to show your double life!